Explorer of Oman

Pitch Deck

  • العربیة
  • English
  • فارسی


The ‘Explorer of Oman’ tourism platform is developed to provide various essential services and activities for local or foreign tourists in Oman country. This software intends to provide a better introduction about Omani attractions to the world and convey a more direct path to have different kinds of reservations. It also entails more easy accessibility in different areas relying on artificial intelligence in line with Oman vision 2040.


  • We help Oman country to become a more eminent part of the tourism industry in GCC (Gulf Cooperation Council) and compete with the tourism hub in the area.
  • We attempt to provide a better introduction of all historical, cultural, and natural places of Oman to the world and attract more tourists to visit this country.
  • We want to help customers/visitors’ in their decision-making and direct them to their favorites through the virtual tourism tool.
  • We try to cause an increase in job opportunities and employment through the suppliers’ section and provide a better service for the visitors and make more money for photographers, hotels, recreation centers, stores, etc.


The tourism industry is equally important for most countries in the world and has a large impact on the gross domestic product (GDP). By GDP, we mean that we are trying to change the income resources of the country from oil or other natural products to more other potentials and products. Since the government of Oman has taken an important role in stimulating development and leading the GDP (a development plan that focuses on diversification, industrialization, and privatization, with the objective of reducing the oil sector's influences on economic growth/GDP and creating more job opportunities), then we try to have a promoting contribution in this area and in line with the goals to be achieved through GDP and 2040 Oman Vision.

Communication innovations like ‘Explorer of Oman’ are essential part of the communication and stakeholder engagement strategy, which is presented as part of the Oman Vision 2040 project following the royal guidelines of Sultan Qaboos to formulate a future vision with regard to the broad consensus of the community and the participation of all social sectors. As it is obvious from the figure below, there is a direct and bilateral relationship among three important income factors of tourism receipt, GDP, and exchange rate. The increase in one causes an increasing range and improvement of the other.

The Problem

What do you think about an executive platform in the tourism industry?

According to Maitha Al Mahrouqi, undersecretary of tourism in the Ministry of Heritage and Tourism, “Oman earned about 1.2 billion rials from tourism in 2019 and it is expected to earn over 9 billion rials ($22.5 Billion) a year from tourism by 2040” and diversify its economy away from oil income. However, we should take into consideration the impact of the Coronavirus on the tourism industry which leads us to be unable to logically rely on the data during the past two years from 2020 to 2022 because Oman, like the rest of the world, closed its borders to limit the spread of Covid-19.

The most important reason for the presence of ‘Explorer of Oman’ is to embrace the value of Oman country due to its rich historical and cultural past and also make a balance between the tourist arrivals and the income of the tourism industry in Oman country and its counterparts in the GCC through introducing unknown and cozy attractions to make them eminent in tourism and also, the absence of a platform to accompany the tourist from 0-100 levels of their traveling and provide necessary tools and services to have a better experience during their time spent in Oman country. There is an essential need to connect the users and travelers to the suppliers and recreation centers easily.

The Solution

Explorer of Oman attempts to rejuvenate the tourism industry and bring lots of tourists to the country or motivate locals to have a trip all over their own country and enjoy visiting attractions or participate in different cool activities to make the best experiences of their lives through some advanced digital tools with the below capabilities:

  • Participate conveniently in different wonderful activities such as scuba diving, kitesurfing, etc.
  • Become familiar with all attractions virtually by the usage of virtual reality
  • Manage their travel plan by the supplier management section
  • Platform to provide job opportunities for suppliers
  • watching Oman TV channels
  • Forecast the destination weather
  • Reservation of various types of stay, flight, rental car
  • Find close intended places and facilities
  • Communication through forums
  • Inspiration and advertisements through itineraries
  • Having a more directed search through filters
  • Having an assistant on the website and providing answers to users’ questions
  • having safe payments

Environmental Advantages

The website will help the environment in some ways through its properties and services provided:

  • Lower level of greenhouse gases and air pollution through fewer attempts to find the best things which cope with our budget

  • Being more comfortable and less anxious through having a checklist and not missing anything to do/bring and no need to spend money and buy them again

  • Less wasting of time, less traffic, and a healthier environment through less searching to find favorite attractions or accommodation

Market Growth in Tourist Arrivals

According to the reports presented by Khlaf Al-Omari (2019)[2], tourism will become one of the biggest industries in Oman in the near future. Many economic indicators have predicted that Oman's GDP is growing by 3.5%, and the tourism sector has a great contribution in this case. Tourism is one of the key components of the government's diversification strategy. The statistical data indicate that 3.5 million inbound visitors arrived in Sultanate in 2019 with $3 billion income, with tourist visas, compared to 2.6 million visitors in 2015 and $2 billion income which indicates a growth rate of 41.6 %.

Oman Total Revenue Estimated

The data reached an all-time high of $3,077 million in Dec 2019 and a record low of $338 million in Dec 1998. It would be worth mentioning the influence of Coronavirus on tourist arrivals during 2020-2022 and it is important to note that the most important resource websites such as The World Bank did not record the data during the aforementioned period.


Market Size

Maitha Al Mahrouqi stated that Oman’s income through the tourism industry will improve about 8 times more than the range of income in 2019. Based on the statements by the undersecretary of tourism in the Ministry of Heritage and Tourism of Oman, and the government’s support in the diversification process and more investments in GDP, the income growth with ‘Explorer of Oman’ will be the same as the below chart during 2023-2027.

NumYearTourism Market ProfitIncome
120233%1$ M
220245%1.5$ M
320256%7$ M
420268%9$ M
5202710%12$ M

Income Plan

Our website will make money through:

  • Affiliate Marketing

    The process of earning money (commissions) every time you promote a company’s products or services and drive a sale. You only get paid every time you drive a sale, just like a commission-only sales representative.

  • Advertisement Reporting

    Using some articles by the advertiser to introduce and promote another business.

  • Matched Advertisement

    Matched ads with the content of the advertiser’s website will have a direct relationship with the range of sales.

  • Premium Account

    The user pays for some extra specialized features in his/her account.



Based on the research conducted in the area of tourism websites with similar purposes, although there are some fundamental and competitive differences, a list of Omani competitors is presented as follows:






Among the innovations, we can mention taking the merits of:

  • Virtual Tourism and making a favorite-based decision

  • Metaverse and entering the three-dimensional virtual world

  • Chatbot to have an assistant with you

  • Recommender system on offers